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Media relations Strategy

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WhirlWind Creative’s team has more than 14 years of proven media and public relations experience.  We’ve established and cultivated valuable relationships with reputable publications and media outlets, from local to national levels, to ensure your business’ important message reaches your target audience, the first time, every time. 

Media Training

We can provide you with one-on-one, effective media coaching, showing you how to develop on-camera or interview strengths, and helping you learn to deliver your key messages in the most memorable way.

Media Kit Development

We’ll help you create a compelling media / press kit – one that gets noticed and effectively raises awareness about your business. With expertly crafted press releases, profiles, photographs, collateral materials and testimonials, your customized kit from WhirlWind Creative is sure to generate interest in your business, or your products.

Press Releases

Creating a powerful press release is not as simple as it seems. WhirlWind Creative’s media experts can write press releases and arrange media distribution to ensure your business receives maximum exposure.

Media List Development & Maintenance

We can develop and maintain a customized master list of specific publications, media outlets and contacts that cover your area of business or industry to ensure you receive the greatest media exposure for your news, products and events.

Trade & Consumer Media Outreach

The media is often the most effective conduit of your message to your target audiences. At WhirlWind Creative, we have the experience and relationship history required to ensure the right message is delivered to the key audiences you want to reach. We’ll engage the media outlets that tie directly to your demographic and provide the compelling information and materials needed to garner media attention and coverage.

Community Relations

A thorough, ongoing community relations program can help your business achieve visibility, credibility, support and loyalty in your community. We’ll partner with you to develop an effective community relations strategy and execution plan to ensure your business obtains the long-term benefits associated with community involvement, while providing valued civic services that make a difference.

MARKETING STRATEGY

• Marketing Plans
• Marketing Budgets

ONLINE MARKETING

• Websites & Intranet
• Email Marketing
• Search Engine Optimization

RELATIONSHIP MARKETING

• Target Audience Consensus Building
• Event Marketing and Staffing
• Co-op Marketing Programs
• Customer Loyalty Programs
• Internal Communications

MARKETING RESEARCH

• Market Studies
• Focus Groups, Surveys & Polls
• Pricing Studies
• Mystery Shopping
• Customized Sales Tools
• Lead Generation
• Competitive Analysis
• Website Analysis
• Demographic Analysis

MEDIA RELATIONS STRATEGY

• Media Training
• Media Kit Development
• Press Releases
• Media List Development & Maintenance
• Trade & Consumer Media Outreach
• Community Relations