home / inspired services / design/collateral / creative services / identity questionaire

Identity Questionaire

WhirlWind Creative strives to ensure your logo and identity are a true respresentation of you and your company. In order to succesffuly achieve this, we have prepared a series of questions that allow us to get to know you and your company. If you are interested in our team developing a look that not only successfully represents your compainies image, but is aesthetically amazing, please fill out the form below. If you could like a PDF version of this form to fill out in your spare time, please use the link below.

Your Name:
A value is required.

Company Name (or names in question):
A value is required.

What type of business do you operate?
A value is required.

Website (if available):

I do not own this domain name, but I am interested in purchasing it.

Please circle/bold any words that would portray your image/company image accurately:

friendly	stylish	conservative
progressive	big	small
stable	sophisticated	warm
traditional	modern	secure
technical	casual	comtemporary
global	local	groovy
experienced	personal	solid
fun	fresh

In the area below, please provide us with a description of who your customer/customer base is.

Who would you consider to be your company's competition?

How do you want you image to be seen in 2 years?

On a scale of 1-5, how much white space do you like?

Is there a story that is unique to your company?

How did you/the founder start the company?

What makes your company, business, product/services unique in your field of business? Why do people do business with you?

How would you describe your business in one sentence?

How would you describe your business in two words?

Does your company currently have a slogan?

If yes, what is your company slogan?

What are your short term goals?

What are your long term goals?:

S.W.O.T Analysis ~
A S.W.O.T. Analysis is a process used in marketing to analyze a company's strengths, weaknesses, opportunities, and threats. In overview:

Strengths: attributes of the organization that are helpful to achieving the objective.
Weaknesses: attributes of the organization that are harmful to achieving the objective.
Opportunities: external conditions that are helpful to achieving the objective.
Threats: external conditions that are harmful to achieving the objective.

Strengths:
(ex. company reputation, long established history, etc.)

Weaknesses:
(ex. new company, can't compete with large chains, etc.)

Opportunities:
(ex. new hotel, roads, neighborhoods, etc.)

Threats:
(ex. other companies can easily enter your market)

How do you think the public perceives your company or will perceive?

How do you differentiate your company from your competitors?

Describe your most significant competitor.

List all areas where your present logo appears ie stationery, shirts/unifroms, signs, trucks, etc.

List all areas of public contact where your logo COULD appear, but now does not..

What colors do you feel represent your business best?

List any color that must be used or must be avoided:

What is your target demographic?

Other important information we should know about:

Identity Questionaire

CREATIVE SERVICES

COLLATERAL CREATION

ENVIRONMENTAL